Marketing is no longer just the responsibility of the marketing team. Professionals across all roles are expected to understand and contribute to marketing efforts—whether it’s promoting your services, sharing ideas, or influencing your organisation’s brand. The question is, how can you do it effectively when marketing isn’t your primary focus?
This webinar is your roadmap to mastering marketing essentials without a formal marketing background. Specifically tailored for non-marketing professionals, it will equip you with the tools and confidence to market ideas, products, or services alongside your core responsibilities.
From crafting impactful messages to understanding your audience and aligning your efforts with organisational goals, you’ll walk away with actionable strategies to make your marketing contributions count.
Key Takeaways
- Discover the essential principles of marketing and why they matter in non-marketing roles.
- Learn how to craft messages that resonate and capture your audience’s attention.
- Explore actionable strategies to market effectively alongside your primary responsibilities.
- Understand how to align your efforts with broader organisational goals for maximum impact.
- Build confidence in your ability to influence, promote, and deliver results without being a marketing expert.
Presenter: Simon Dell, Chief Marketing Officer, Cemoh
Simon Dell is a seasoned marketing professional with a dynamic career spanning sales, marketing, and digital strategy across globally recognised brands like Heineken and XXXX. With expertise in trade marketing, branding, and digital growth, Simon has built brands, directed campaigns, and even co-founded a creative agency. He now focuses on digital strategy, SEO, and online advertising, leveraging measurable tools to help businesses grow. As the host of the Cemoh Marketing Podcast and a sought-after speaker, Simon brings practical insights and engaging storytelling to topics like marketing for non-marketers.
Frequently Asked Questions
How long is the webinar?
The webinar is 45min of delivery + 15min questions.
How is it delivered?
The webinar is accessible from anywhere, as it will be conducted via a live video call using Zoom.
What if I can't attend live?
The online workshop will be recorded. You will be able to view a recording of webinar afterwards.
How do I book?
Please register now and you will be provided with a link to attend the webinar.
