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One of the most important first steps toward establishing a new business is to understand the environment in which it will operate. Researching the market for your idea will help you to work out if your idea could succeed.

This course covers the skills and knowledge required to consider the major elements of a business idea, undertake research to determine the viability of the business opportunity and present the idea with reference to the legislative frameworks affecting the business.

It's designed for individuals who are establishing or operating a business for self-employment.

Course Content

This course is structured into three modules:

  1. Identify potential opportunities for business
  2. Investigate market needs and factors affecting market
  3. Finalise investigation into business opportunities

Learning Outcomes

This course is designed to help you explore new business ideas and research whether there is a demand for the business services/products together with highlighting market opportunities.

Identify potential opportunities for business

  • Source and analyse market information for potential opportunities
  • Analyse information and list details of business ideas and opportunities
  • Identify products and services that match business ideas
  • Identify and analyse available business, financial, digital technology and technical factors related to the potential opportunities
  • Identify customers for the products or services

Investigate market needs and factors affecting market

  • Collect, investigate and analyse business and market information, trends and developments to identify market needs related to business opportunities
  • Identify ethical and cultural requirements of the market
  • External factors that may impact business opportunities
  • Review identified needs and factors and identify their potential impact
  • Investigate marketing and promotion activities and strategies for identified products/services

Finalise investigation into business opportunities

  • Review personal factors against business opportunities and identify their impact on opportunities
  • Examine options to address and minimise negative impact and strengthen the positive impact of personal factors
  • Document outcomes of investigation into the business opportunity

Entry Requirements

There are no formal educational entry requirements for this course.

To support a successful learning experience students will require access to a device (desktop/mobile/tablet), reliable internet connection and use of a personal email account.

Course Delivery and Support

This course is delivered online via MiTraining’s Learning Management System (LMS) which includes:

  • Course content and reading materials
  • Activities
  • Additional course resources

Course Duration

You have a full three months’ access to the learning resources to complete this course.

Course FAQs

The course fee is a one-off upfront payment. If you require an invoice prior to payment please email or call 1300 549 190.


Training Options for Staff

MiTraining offers highly practical and industry-relevant training to small, medium and large organisations seeking to develop staff. Organisations can choose from nationally recognised qualifications, accredited short courses or professional development workshops to focus on a specific skill set.

To request a quote for delivery of training to groups of staff please call 1300 549 190.

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