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In order to develop customer loyalty—how to get it and how to keep it—you need to understand who your customers are and where your customers come from.

Customer loyalty starts from the ground up and involves all members of the team from frontline staff to senior management. Even a customer complaint can lead to increased customer loyalty.

This self-paced short course will provide you with strategies to improve customer loyalty and deliver these through your organisation.

What You'll Learn

  • Who are your customers
  • Service strategies that generate customer loyalty
  • The importance of capturing feedback and how to turn this around to support customer loyalty
  • The value of customer loyalty programs
  • Why customers may choose to go elsewhere

This Course is Ideal For

Anyone from small business owners, people working in retail, professional services and frontline staff.


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