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Neurodiversity as a Competitive Advantage at Work

In the quiet chambers of Bletchley Park, a solitary figure hunched over complex codes.

Alan Turing, a brilliant mathematician, faced an enigma wrapped in mystery. His task: to decode the undecipherable Nazi codes. Days and nights blended, filled with relentless trials and unyielding determination.

Turing's methods were unconventional and often frowned upon by his peers. Yet, he persisted, driven by a unique perspective. The breakthrough came, a moment of genius, unlocking secrets that would turn the tide of World War II in favour of the Allies.

Alan Turing's different way of thinking, once questioned, became the Allies' greatest asset, proving that being different can indeed be a powerful advantage.


  • Alan Turing, a neurodiverse mathematician, cracked Nazi codes, aiding the Allies in WWII.
  • Neurodiversity includes conditions like ADHD and autism, offering unique strengths.
  • Embracing neurodiversity in business, like Apple did with Xerox's innovations, can lead to groundbreaking success.
  • Neurodiverse individuals often excel in areas like detail-oriented tasks, problem-solving, and innovation.
  • Valuing neurodiversity fosters a fair workplace and drives companies towards progress.

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Why Invest in Neurodiversity?

It's widely accepted as common sense that “everyone is unique”, yet we haven't always extended this acceptance to include variations in brain function.

Historically, certain neurotypes tended to be considered deficits or disorders. However, the concept of neurodiversity has been gaining acceptance.

Neurodiversity is an idea in psychology that recognises the mix of strengths and weaknesses that come with neurological differences between people. Some of these differences are dyslexia, dyspraxia, ADHD, the autism spectrum, and others.

This concept acknowledges and values the diverse ways brains operate, understanding differences in brain function and behavioural traits not as deficiencies but as natural variations within the human population.

The Business Case for Neurodiversity

In the 1970s, Xerox PARC created groundbreaking technologies, including the graphical user interface and the mouse.

Yet, Xerox didn't fully grasp their potential.

Enter Steve Jobs of Apple, who immediately saw their revolutionary implications during a visit to PARC. Jobs incorporated these innovations into Apple's products, transforming personal computing.

This story is a testament to the power of recognising and embracing the unconventional. Similarly, in today's corporate world, some companies harness the unique abilities of neurodiverse individuals, finding immense value in their different perspectives, while others still overlook this untapped potential.

It’s the same with neurodiverse individuals. Neurodiverse teams are often more adaptable, innovative, and resilient, contributing to a dynamic company culture and enhanced team dynamics.

How Can I Create a Competitive Advantage?

Creating a competitive advantage involves building a combination of personal attributes and skills. Once you build these, you will be, as Seth Godin coined, “indispensable”.

The Unique Strengths of Neurodivergent Employees

In today's digitally-driven world, neurodiversity can be a competitive advantage.

Individuals with autism, for instance, often possess skills like enhanced attention to detail and exceptional pattern recognition, which are extremely valuable in fields such as data analysis, programming, and cybersecurity.

They enable meticulous scrutiny of data, accurate code development, and the identification of subtle security threats.

Like the list of potential competitive advantages above, this list includes different skills and attributes that may come more easily to neurodivergent people.

  • Find creative solutions differently
  • Thinks innovatively and imaginatively
  • Focuses intensely and gains deep knowledge
  • Remembering details accurately
  • Skilled in logic and analysis
  • Identifying problems others miss
  • Unique problem solving
  • Attention to detail
  • Has a knack for technology

As Temple Grandin wisely stated, "The world needs all types of minds."

Valuing this diversity not only creates a fairer workplace but also drives companies towards innovation and progress.

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